Since I'm busy mom of little ones I don't have the time check on my lipstick every now and then . I like to wear long lasting make-up because I don't want to look horrible at the end of the day. So I like to try this kind of make-up. It clams to be kiss proof, food proof, transfer proof and no feeling of dry lips. It really is what it clams it has the lip gloss on the other side it really made my lips feel moisturised for long time.The colour didn't fade away and lasted almost all the day. I had two shades of them I'll Call You and Make Your Move.